Week 43/2026
This Week in Agentic Commerce
🇪🇺 EU · ChatGPT Shopping in Europe still uses Google Shopping feeds
According to an article dated 16 October 2026, ChatGPT Shopping in Europe still draws on Google Shopping feeds. Performance in ChatGPT is therefore currently tied to performance in the Google Shopping channel; according to the article, there is no separate European shopping stack. This already applies in Europe today.
Source: ChatGPT Shopping optimization in 2026: US vs. Europe · 16 October 2026
🇩🇪 DE · ShopAgentic: Five AI agents in operation at BOGNER
According to t3n on 16 October 2026, ShopAgentic already has five specialised agents live at BOGNER, with around 60 more in development. They are meant to take routine work off merchants: product information, inventory monitoring, order processing. These are merchant-side agents, not buying agents. But the deployment at a German retailer is already running.
Sources: 60 KI-Agenten für einen Webshop: Shopagentic will den E-Commerce umkrempeln · 16 October 2026; ShopAgentic: Kontrollierte Integration von KI-Agenten im E-Commerce · 16 October 2026
🌐 Global · Agent traffic grows, Amazon and eBay lock out AI agents
According to Semafor on 16 October 2026, Cheq saw a 100-fold increase in agentic traffic within 45 days. Amazon and eBay have blocked AI agents to protect their advertising business and control of checkout. The holiday season will show which brands make their products readable for agents. The report contains no information on Europe.
Source: Ecommerce confronts AI shopping agents ahead of holiday season · 16 October 2026
In case you missed these earlier developments
🇪🇺 EU · Adyen introduces «Adyen Agentic» for sales through AI platforms
On 15 October 2026, Adyen announced a modular API suite: Agentic Feed, Agentic Cart, and Agentic Payments. It is designed to enable merchants to sell through conversational AI platforms and accept agentic payments. The source does not say whether or when it will be available in Europe.
Source: Introducing Adyen Agentic · 15 October 2026
Three to-dos for tomorrow
- Check your Merchant Center feed for completeness and freshness: titles, descriptions, prices, availability. Clarify who in your company is responsible for the feed.
- Review your bot rules (CDN, firewall, robots.txt) to see whether agents are blocked across the board, and decide deliberately whom you let in. Check in your Shopify admin or Stripe dashboard whether agent checkout is active for your shop and what that means for your processes.
- Ask your payment provider whether and when agent checkout will be available for your shop, and note the requirements they name. List which recurring tasks in product data, inventory and order processing take up the most time, and ask your software providers whether they offer agents for them.